In order to help sell Voyager 7 software from GNS, rather than creating an ignorable demo page, our tool enabled users to tailor their demo based on their priorities. We created email campaigns and managed their lead generation.
The demo tailoring tool saw an average email open rate of 40% and within the first 2 months had generated over £150,000 worth of new business
We created a ‘Business Builder’ tool so IFAs were able to assess individual areas in their own business and in-turn join relevent training and networking events. We coached the sales team on using the phone and created a range of compelling emails to share the tool following conferences and networking.
Bookings onto the Adviser Academy, via our Business Builder tool, increased by a whopping 45%.
In the incredibly competitive market of social media technology, we developed a tool for Onalytica to engage with marketing directors and assess their own approach to influencer marketing and learn how to improve.
Within 3 months, the assessment tool had achieved a 27% open rate, 11% direct response rate and Onalytica had won 2 major new clients.
We created CompareYourProvider.com, a digital tool that enabled advisers from Russell Investments to sell new funds directly to IFAs, by self-diagnosing current shortfalls in their service. The tool enabled instant engagement with new IFAs.
CompareYourProvider.com generated 26 new relationships with advisers in the first few weeks.
We're a consultative sales agency with a clever bit of technology at the heart of our process. First we listen to uncover the ‘nugget’ in your sales story. What is it about your proposition that is unique, simple to understand and ultimately compelling.
Then we design and build your sales tool. A tool that will enable your buyer to understand quickly why they should be interested in you. Not pushy or salesy, but a useful and interesting user experience that compels the buyer to take action.
Using the tool for campaigns, we collect rich and useful data on your prospective customers, and the data helps us continually perfect your tool and approach.
Helen has worked in B2B sales for 16 years developing compelling propositions and campaigns for hundreds of B2B firms. She is the author of best seller Sales Mind.
Having created a wide range of campaigns for some of the world’s biggest brands over the past 16 years, Stephen oversees all of our design and digital builds.
Siobhan is our chief data manager and oversees all of our lead generation campaigns and manages a team of Account Managers.